Madison Colvin

University of Washington – Information School

September 2021 - June 2022

Master of Science in Information Management - User Experience

Notable Classes: Data Methods for Interactive Systems, Interactive Information Visualization, & Designing Information Experiences

University of Washington - Michael G. Foster School of Business

September 2018 - March 2021

Bachelor of Arts in Business Administration - Information Systems & Marketing | Minor in Informatics | 3.55 GPA

Notable Classes: Data Structures and Algorithms, Computer Programing, Client-Side Development, Application Programming, & Interactive Information Visualization.

Western Washington University

September 2016 - June 2018

Intended Markeing Major | Intended UX Design Minor | 3.65 GPA

Notable Classes: Computer-Mediated Communication, Computer Programing, Principles of Marketing, Business Law, & Accounting.

Artist - Leavenworth Village Art in the Park

June 2016 - September 2018

Leavenworth, WA

• Managed personal art booth at Leavenworth, Washington's weekly art show and was responsible for making prints, setting up an art exhibition, and promoting artwork to reach a larger audience.
• Created and sold art at art shows across the state, online, and completed commission pieces for clients.
• Marketed artwork through various social media channels, developed a website to showcase artwork, and created a blog to engage with customers.

UX Research Intern - Whitepages

May 2021 - Present

Seattle, WA

• Conducted end-to-end quantitative and qualitative research studies, providing actionable recommendations that influenced design and marketing strategies for a new customer facing cybersecurity product.
• Led four UX research studies that influenced product launches, strategy, and helped teams understand user perspectives through cognitive walkthroughs, usability testing, and semi-structured interviews.
• Conducted user interviews with Whitepages’ customers across three major industries; identifying user pain points and learning how to streamline, optimize, and improve user workflows.
• Utilized UX research frameworks such as user personas, journey maps, user stories, and empathy maps to synthesize data and research findings.

Digital Marketing Intern - 3rdThird Marketing

May 2019 - September 2019

Seattle, WA

• Prototyped, designed, and developed a comprehensive mobile application for Pike Place Market’s Sunset Supper, resulting in 4,951 app sessions.
• Ran the company’s weekly blog increasing web traffic by 38%. Wrote an article about combating ageism in the workforce which was referenced by The New York Times.
• Increased client engagement by 25% through designing personalized brand engagement strategies as measured by monthly analytic reports.

Digital Marketing Intern - HCL Technologies

July 2018 - September 2018

Redmond, WA

• Assisted domestic and international enterprise clients in digital marketing and compliance policies across multimillion-dollar marketing campaigns.
• Increased client click through rate across ad campaigns by providing strategic SEO keyword recommendations.

The Great UX Race Hackathon, Best Overall Design

May 2021

• Took 1st place out of 50 teams in the “Great UX Race”, an annual hackathon hosted by UX@UW and DubsTech.
• Prototyped a mobile application, created user stories, user personas, wireframes, stakeholder maps, and a user flow diagram.

WWU Diversity Poster Contest Winner

May 2017

• Entered and won Western Washington University's annual campus-wide Diversity Poster Contest.
• Created a design to represent the year's theme: Share the Stage. Poster was displayed throughout campus for the 2017-2018 school year.

District 19's Leo of the Year

June 2016

• Recieved the Leo of the Year award for District 19 (District 19 includes: British Columbia, North Idaho, & Washington).
• Nominated for involvemnet in community service projects, leadership in the club, and volunteer efforts.

UX@UW

April 2021 - Present

Seattle, WA

• Research UX industry trends, hone UX techniques, and discuss UX research methodologies.
• Practice implementing a variety of UX prototyping tools such as Figma, Sketch, and Adobe XD.

Design Club

September 2016- June 2018

Bellingham, WA

• Met to discuss trends in design, software, work on design projects, and to introduce new design mediums.
• Attended workshops to enhance both creative & foundational design skills.

The Outback Farm Volunteer

November 2016 - February 2018

Bellingham, WA

• Volunteered to help plant, weed, and take care of WWU's 5 acre farm located on campus. 
• Actively participated in the Outback’s Work Party program, gaining hands-on experience engaging in ecosystem restoration, community building, and food justice.

Art Instructor - Artis Studio Leavenworth

June 2016 - February 2016

Leavenworth, WA

• Led and taught a series of weekly art classes for kids ranging from middle to high school. The studio classes were focused on exploring creative topics through traditional mediums.
• Generated lesson plans, led a large group of students, and was responsible for advertising the classes to the public. 

Leavenworth Leos Club

July 2014 - September 2018

Leavenworth, WA

• Helped aid in the creation of the Leavenworth Leos Club, a national program sponsored by the Lions Clubs International.
• Volunteered at community events, hosted fundraisers, managed the club's social media, and worked on various projects to help benefit the local community.