More About Me

Madison Colvin

I am a UX Researcher who is passionate about designing for social good. I strive to uncover “what makes people do what they do” in order to create spaces that are inclusive and empathetic towards the user.

  • Phone: (509) 885-5103
  • City: Bellevue, WA
  • M.S.: User Experience
  • Email:
  • Graduation Date: June 2022
  • B.A.: Information Systems

I'm a recent graduate from the Michael G. Foster School of Business at the University of Washington where I specialized in information systems and marketing. This fall I started my masters program, Master of Science in Information Management with a specialization in user experience, through the Information School at the University of Washington. In the future, I envision myself working in UX, providing users with seamless, equitable, and accessible digital experiences.


University of Washington – Information School

September 2021 - June 2022

Master of Science in Information Management - User Experience

Notable Classes: Data Methods for Interactive Systems, Interactive Information Visualization, & Designing Information Experiences

University of Washington - Michael G. Foster School of Business

September 2018 - March 2021

Bachelor of Arts in Business Administration - Information Systems & Marketing | Minor in Informatics | 3.55 GPA

Notable Classes: Data Structures and Algorithms, Computer Programing, Client-Side Development, Application Programming, & Interactive Information Visualization.

Western Washington University

September 2016 - June 2018

Intended Markeing Major | Intended UX Design Minor | 3.65 GPA

Notable Classes: Computer-Mediated Communication, Computer Programing, Principles of Marketing, Business Law, & Accounting.

Work Experience

Artist - Leavenworth Village Art in the Park

June 2016 - September 2018

Leavenworth, WA

  • Managed personal art booth at Leavenworth, Washington's weekly art show and was responsible for making prints, setting up an art exhibition, and promoting artwork to reach a larger audience.
  • Created and sold art at art shows across the state, online, and completed commission pieces for clients.
  • Marketed artwork through various social media channels, developed a website to showcase artwork, and created a blog to engage with customers.

Professional Experience

UX Research Intern - Whitepages

May 2021 - Present

Seattle, WA

  • Conducted end-to-end quantitative and qualitative research studies, providing actionable recommendations that influenced design and marketing strategies for a new customer facing cybersecurity product.
  • Led four UX research studies that influenced product launches, strategy, and helped teams understand user perspectives through cognitive walkthroughs, usability testing, and semi-structured interviews.
  • Conducted user interviews with Whitepages’ customers across three major industries; identifying user pain points and learning how to streamline, optimize, and improve user workflows.
  • Utilized UX research frameworks such as user personas, journey maps, user stories, and empathy maps to synthesize data and research findings.

Digital Marketing Intern - 3rdThird Marketing

May 2019 - September 2019

Seattle, WA

  • Prototyped, designed, and developed a comprehensive mobile application for Pike Place Market’s Sunset Supper, resulting in 4,951 app sessions.
  • Ran the company’s weekly blog increasing web traffic by 38%. Wrote an article about combating ageism in the workforce which was referenced by The New York Times.
  • Increased client engagement by 25% through designing personalized brand engagement strategies as measured by monthly analytic reports.

Digital Marketing Intern - HCL Technologies

July 2018 - September 2018

Redmond, WA

  • Assisted domestic and international enterprise clients in digital marketing and compliance policies across multimillion-dollar marketing campaigns.
  • Increased client click through rate across ad campaigns by providing strategic SEO keyword recommendations.








Adobe Suite




User Research

Usability Testing


The Great UX Race Hackathon, Best Overall Design

May 2021
  • Took 1st place out of 50 teams in the “Great UX Race”, an annual hackathon hosted by UX@UW and DubsTech.
  • Prototyped a mobile application, created user stories, user personas, wireframes, stakeholder maps, and a user flow diagram.

WWU Diversity Poster Contest Winner

May 2017
  • Entered and won Western Washington University's annual campus-wide Diversity Poster Contest.
  • Created a design to represent the year's theme: Share the Stage. Poster was displayed throughout campus for the 2017-2018 school year.

District 19's Leo of the Year

June 2016
  • Recieved the Leo of the Year award for District 19 (District 19 includes: British Columbia, North Idaho, & Washington).
  • Nominated for involvemnet in community service projects, leadership in the club, and volunteer efforts.

Extracurricular Activities


April 2021 - Present

Seattle, WA

  • Research UX industry trends, hone UX techniques, and discuss UX research methodologies.
  • Practice implementing a variety of UX prototyping tools such as Figma, Sketch, and Adobe XD.

Design Club

September 2016- June 2018

Bellingham, WA

  • Met to discuss trends in design, software, work on design projects, and to introduce new design mediums.
  • Attended workshops to enhance both creative & foundational design skills.

The Outback Farm Volunteer

November 2016 - February 2018

Bellingham, WA

  • Volunteered to help plant, weed, and take care of WWU's 5 acre farm located on campus. 
  • Actively participated in the Outback’s Work Party program, gaining hands-on experience engaging in ecosystem restoration, community building, and food justice.

Art Instructor - Artis Studio Leavenworth

June 2016 - February 2016

Leavenworth, WA

  • Led and taught a series of weekly art classes for kids ranging from middle to high school. The studio classes were focused on exploring creative topics through traditional mediums.
  • Generated lesson plans, led a large group of students, and was responsible for advertising the classes to the public. 

Leavenworth Leos Club

July 2014 - September 2018

Leavenworth, WA

  • Helped aid in the creation of the Leavenworth Leos Club, a national program sponsored by the Lions Clubs International.
  • Volunteered at community events, hosted fundraisers, managed the club's social media, and worked on various projects to help benefit the local community.


My Projects

  • All
  • Tech
  • Business
  • Art